About the workshop:
Social Media are a part of everyday life - and for some, they ARE their everyday life. YouTube, Instagram, TikTok, Facebook - these plattforms filter our perspectives on the world, they are our tools and our channels of communication, they are our news rooms and entertainment hubs.
In this workhshop, we want to leave aside the funny cat memes and sparkly make-up tutorials and instead dive into the world of the "(S)in(n)fluencers" - people, who want to make the world a better place with the help of Social Media! We will explore their strategies, their motivations, and why some posts go viral and others don't. Together we will explore how to use Social Media to make our voices heard and how to develop successful campaigns for your own projects and goals.
About the trainer: Nele Beck
Hello, we are MediaMundo! We exist for all the good people and organizations out there who deserve to be heard. I'm Nele and I give workshops on the topic of digital empowerment around the world for MediaMundo. For me, digital empowerment means that everyone: has the same opportunities to make the world a little better with the help of the Internet - for themselves and for others! In our global projects, we are committed to a world in which social, economic, ecological or political challenges are tackled together by digitally emancipated and self-determined people. With our cooperation partners in Latin America, Asia and Africa we work together digitally, sustainably and in a variety of ways for our vision “One world. Digitally empowered! ”.
